My friend Kelly has decided to take up roller derby.
And, I don’t think she’s joking.
It feels real.
She’s married, with kids, and in her mid forties.
If she was younger, I’d say she’s maybe just goofing around with the idea.
But at our age? No. I think she’s dead serious.
She’s settled on “Toxic Glitter” as her name.
I think that’s excellent.
Care to guess what kind of a buyer she is?
That’s right: Kelly is an Empower Me buyer.
Give that girl a glittering pink tutu, black & white striped tights, and roller blades… and stand back.
She’s going to take over the world.
I’d say the only problem with having Kelly as your ideal buyer is that’s she’s headstrong.
But if your product equips people to make their lives better… “their darn selves”… then this is an awesome buyer for you.
Don’t pull any punches with her, because she’ll know it… and she’ll resent you for it.
Show up. Be real. Give her permission to kick booty and take names.
That’s your mission.
Go.
If you’d like to know who your ideal buyer is, we can sort that out in about 15 minutes by Skype. It’s a free consultation. There’s no obligation. Click here to reserve your spot.
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