I’ve taken a break from writing… and started staring at art.
I learned this trick from a new book called, “Visual Intelligence“.
The author teaches FBI agents how to catch more bad guys by hanging out in museums.
I know it seems random, but staring at art helps you be more objective about what you see… and better equipped to describe the action to someone else.
You’re a first responder to a domestic dispute.
There’s a gun, a bad guy, a woman, and a crying baby.
The question: What information do you holler to the fellow cop behind you?
How you answer this question… what you think is the MOST important thing to notice and say… determines everything that happens next.
It determines how Command Base sets up communications, health care, and support services.
It can even determine who lives and who dies.
All because you saw… something. And said… something about it.
Did you ever stop to think how important your noticing skills are?
What you see and talk about actually influences (and sometimes determines) how your customers see and talk about their world.
But the trick is to align yourself with what they already believe is important.
Because if you don’t have that little bit of common ground, it doesn’t matter what you say… it’s going to fall on deaf ears.
And that’s why it’s so important for you to know who your ideal buyer is.
If you knew what was important to your best customer, then you could develop instant rapport, share important ideas, and influence them to buy your products (assuming they need your product right now).
Plus, it’s less stressful for both of you.
Here is your mission when it comes to sharing important information with your customers:
- See it.
- Notice it.
- Say it… to the right people… in the right way.
The secret is knowing who your ideal buyer is… and how to talk to them in the right way.
It’s critical to the success of your business.
If you’d like to know who your ideal buyer is, we can sort that out in about 15 minutes by Skype. It’s a free consultation. There’s no obligation. Click here to reserve your spot.