Webinars are a unique beast. They’re good for establishing authority. And they can bring people into your world in a way that makes it almost impossible for your competitor to steal them away.
But that assumes your webinar is on point.
I probably don’t have to tell you this, but after reviewing over 400 webinars in the last 12 months, I can safely say, most people’s webinars are a mess.
At first, I thought the template was the problem… maybe it’s confusing. So I taught several classes on how to use the template better. And that helped some.
Then, I thought the problem was that people didn’t understand the direct response copy principles that hold together the best webinars. So, I built some of that training into my review process. Again, that helped some. But not enough.
What it finally came down to is this:
Most people struggle to think clearly.
And once they get a clear idea, they have a hard time mustering up the courage to say their idea… loud and strong.
That means I spend a lot of time finding graceful ways to say, “So what I hear you saying is…”
(HInt: ^^ That sentence is going to be my takeaway, in a minute. But, back to my story…)
So let me give you a couple quick tips on how to think through your webinar more clearly.
1- Your webinar needs to have a big idea.
The phrase “big idea” is almost a misnomer. And even the phrase “big idea” can cause it’s own drama. As in: “Oh no! What if my idea isn’t big enough?!”
Let me just tell you, for most things, a clear idea is big enough for what you are trying to do. Especially if you are working in a niche where webinars aren’t common.
2- Your webinar must have ideas that support your big idea.
One of the things that will make your idea seem bigger, is all the little ideas that support it. So, it’s important that all your ideas seem like they belong together. And, it’s only one mental step from each idea to the main idea.
This isn’t like high school or college essays where you had 3 points that seemed to grow from each other. It’s more like, all 3 of your ideas are co-equal.
If you get stumped on this one, don’t let that bother you. Most people struggle to make sense of their supporting ideas.
3- Your webinar must solve a problem that people know about, and actually want to solve.
This one is a deal-breaker for most webinars. Real talk here, there aren’t that many problems in life that people are: A) aware of, B) willing to spend money to solve.
It’s weird, but that’s the truth.
And that’s why markets like weight loss are so competitive.
So as you can see, it all comes down to this:
Clear thinking is the secret to building a great webinar.
The fastest way to get clear on your ideas is to write out all your ideas in whatever form they happen to occur to you.
Then, walk away.
When you come back a few hours (or days) later, look at what you wrote. Then say to yourself, “So what I hear you saying is…” Then, write down the jist of what you were trying to say.
That’s your clear idea.
I have to caution you though…
You may discover that your idea isn’t big enough.
Or, you may discover that you’ve said the same idea 3 different ways.
Or, you may discover that what you’re saying doesn’t hold your attention.
But it’s important to discover these things before you invest in a full webinar buildout.
Worst case scenario, you scrap the script and start over. Best case, you discover that you’ve been on the right track all along.
To learn more about how to write webinars that sell using your unique Action Cue Formula, go to www.9BuyerSystem.com