What if there was a magic trick you could use to drive sales?
Well, there is. But the first thing you need to know about it is that it’s not exactly “magic,” But it sure feels like magic, when it works for you!
And when you use itwell, you’ll get people to buy from you so consistently, you’ll amaze yourself.
What is it?
I’m talking about a deep understanding of human nature, mixed with a special sauce of 9 buying drivers. We’ll talk about the 9 buying drivers later.
But the first thing you need to know is that a deep understanding of human nature is the most powerful leverage entrepreneurs and marketers and have. Why?
Most people are walking around with blinders on. They’re struggling to get through their own day, so they’re not paying attention to people around them.
And that’s why understanding human nature feels like magic. It’s not that the “trick” is magical by itself… it’s that people are blind to it, so when you do certain simple things, the effect is awe inspiring.
Side note: That’s why you don’t have to resort to “dark side” tactics to get people to buy. The reality is that people are just as dazzled by simply understanding and strategically using a few simple tools of human nature.
So let’s look closer at human nature…
Human nature is the collection of psychological traits, feelings, and behaviors that are shared by all people.
You can think of human nature as a big basket of things we think, feel, and do.
And that basket is the key to understanding why people do what they do… and why they buy what they buy.
Wouldn’t it be funny if people walked around wearing t-shirts that said, “The 3 reasons I buy anything are blah, blah, blah. Just tell me these things and my heart is yours.”
Well, the truth is: They do.
But again, you have to be the magician who’s willing to look deeper at what’s actually there, instead of what most people think is there.
Here’s where things get interesting.
Once you know what makes people tick, you can use the super magic trick, called empathy, to demonstrate compassion and understanding.
From there, all you have to do is say, “Well, now. Enough of that. I understand your situation. I’ve carefully examined this mud puddle with you. And I’ve even thrown a few fistfulls of mud with you, for good measure. Now, we gotta get you out of this mess.”
And from there, you transition into your offer.
But you have to be careful. Using empathy the wrong way comes off as fake. And it stinks like yesterday’s gym socks.
Fake empathy can kill the sale you’re working on now. And, it can permanently damage your relationship with your prospects and customers.
Key takeaway: The fastest way to bond with your prospects and customers, is to use a deep understanding of human nature combined with strategic empathy. But if you do it wrong, it’s the fastest way to kill sales.
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