Secrets…
… Juicy, dark, quiet, sparking bits of ideas that people hold close to their hearts.
Wouldn’t it be nice if we knew those things about our buyers?
Then you wouldn’t need to use stealth persuasion techniques that “practically force” your buyer to pay attention to you… and buy your stuff.
Okay. But the thing is…
… Buyers DO tell you their secrets.
But they tell those secrets in odd ways.
It’s almost like they’re the stealth persuasion experts…
… and we’re just running to catch up.
I’m going to give you a list of your buyer’s deepest darkest secrets.
But first I want you to note two important things:
- Make sure you print out this list, and keep it in a place where you can see it every time you write an email or sales letter.
- Also, tread lightly in your writing. Don’t say, “I know you feel ____.” (It hurts people’s feelings when you announce their darkest emotions to the open air like that.)
Here’s that list:
- I’m pretty sure I’m important. I wish other people treated me like I matter.
- I just want someone to love me without strings attached.
- When I’m doing something right, I feel like a superhero. And when I get something wrong, I feel like a grimy slug. I’m all over the map!
- I know it’s “needy”… but I sure wish someone would tell me that I’m doing a good job.
- Sometimes I doubt myself.
- The world moves so fast. I wish I could slow down sometimes.
- I’m so bored. Like, really. I say I’m stressed, but mostly I’m bored out of my mind.
- I crave power… and I’m afraid of the responsibility.
- I get lonely, even when I’m in a room full of people. I hope no one finds out.
Do these fears sound familiar? They are thoughts from inside your ideal buyer’s mind. And they’re all valid. All the time.
What kind of email or sales message can you send today that soothes one of these fears? Where’s the connection point?
Pick one. Any one.
And write that message.
Please.
There are lonely, hurting people out there.
I can’t write to them all.
Please do your part.
(It would mean a lot to me.)
And by all means, sell them something.
If you’ve got a solution to their problem, offer it to them.
It’s the ultimate compassion.
Really.
Be brave.
Write.
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