Right now, I’m going through my business and… *switches to grand, important voice* … clarifying my offer. Which is fancy for, “I have too many things I want to sell…
Author: <span>Melanie Warren</span>
Penzeys sells spices through the mail. They are the largest independent spice retailer in the United States. But you’d never know it to look at their folksy, charming marketing. And…
Your personality is a collection of habits and decisions you’ve made across your lifetime. When I first learned this I wondered, what is the original spark that inspires a person…
When I think about my first year as a copywriter, I see in my mind’s eye… The way the screen and keyboard looked, the first time I sat down to…
You’ve probably heard that you have to enter the conversation happening in your customer’s head if you’re going to capture his attention long enough to sell him something. But the…
I was sitting in a closed-door training with Dan Kennedy last week, and he said something that caught my attention. (Actually who am I kidding… everything he said had my…