Is your sales message built to reach your ideal customers no matter what mood they’re in? If you’ve never thought about this before, you run the risk of catching them…
Category: <span>9 Buyers</span>
How copywriting uses psychology to help your audience get excited about your product What is the key to good copywriting? How copywriting employs simple writing but complex psychology Must-do’s before…
I just got back from Copy Chief Live, which is my biggest networking event of the year. I’m exhausted and happy at the same time. My muscles feel like mush.…
Your personality is a collection of habits and decisions you’ve made across your lifetime. When I first learned this I wondered, what is the original spark that inspires a person…
When I think about my first year as a copywriter, I see in my mind’s eye… The way the screen and keyboard looked, the first time I sat down to…
You’ve probably heard that you have to enter the conversation happening in your customer’s head if you’re going to capture his attention long enough to sell him something. But the…