Is your sales message built to reach your ideal customers no matter what mood they’re in? If you’ve never thought about this before, you run the risk of catching them…
Category: <span>Marketing</span>
How to get your customers to do your selling through stories How to set up the perfect frame for any customer story that sells 3 powerful questions you must ask…
I just got back from Copy Chief Live, which is my biggest networking event of the year. I’m exhausted and happy at the same time. My muscles feel like mush.…
Copywriting is sales in print. And we don’t have the luxury of being able to see the looks on our customers faces when we try to sell them something.
Copywriters like to stay home and write. Right now, I’m sitting in my living room, writing this article. What’s the problem with that? Nothing… except it means I’m not out…
To get your customers into the habit of buying from you, you need to lay a solid foundation. This foundation is based on a deep understanding of human nature. You…