I just got off the most terrifying zoom meeting with my dance teacher, wherein I hollered in frustration, “This is why athletes wear lucky socks!” So here’s what happened… My…
Category: <span>Buyer Psychology</span>
Is your sales message built to reach your ideal customers no matter what mood they’re in? If you’ve never thought about this before, you run the risk of catching them…
How to get your customers to do your selling through stories How to set up the perfect frame for any customer story that sells 3 powerful questions you must ask…
Understand the “Respect Me” buyer by getting rid of self-doubt. How to reason with “Respect Me” buyers by understanding the types of questions they’ll ask How logic IS emotion for…
The key to marketing to “Support Me” buyers (i.e how to market to marketers). Create a community and sense of belonging by getting rid of “head-trash”. Eliminate the suspicion of…
Who is the “Empower Me” buyer? How business owners can answer the “Empower Me” buyer’s questions Creating exciting offers for detail-oriented buyers Uncovering the emotional side of the “Empower Me”…