Right now, I’m going through my business and… *switches to grand, important voice* … clarifying my offer. Which is fancy for, “I have too many things I want to sell…
Category: <span>Buyer Psychology</span>
You’ve probably heard that you have to enter the conversation happening in your customer’s head if you’re going to capture his attention long enough to sell him something. But the…
Copywriting is sales in print. And we don’t have the luxury of being able to see the looks on our customers faces when we try to sell them something.
Copywriters like to stay home and write. Right now, I’m sitting in my living room, writing this article. What’s the problem with that? Nothing… except it means I’m not out…
Today I’m going to share a shortcut so you can speak straight to your buyer’s inner decision-maker and make the sale… fast.. The key is knowing how to resonate with…
To get your customers into the habit of buying from you, you need to lay a solid foundation. This foundation is based on a deep understanding of human nature. You…