The Coronavirus outbreak has forced companies to require their employees to work from home Fact vs. fiction of work from home life How to create a support structure for your…
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Looking for big ideas? You may want to procrastinate… strategically! My 3-step procrastinating process for hunting down big ideas (that involves cake). What is a “high concept” and why is…
Who is the Teach Me Buyer and what motivates him? How to speak in the Teach Me Buyer’s language. The two non-negotiables for the Teach Me Buyer. How to flatter…
The one question you need to answer before building your course. What’s your problem? As in the one your service is solving. Should you be solving this problem? Are people…
What motivates the Reassure Me buyer and how to answer their questions How to soothe the objections of the Reassure Me buyer How the Early Bird Mom speaks directly to…
A lesson in how to say ‘no’ that may or may not involve pizza What to do about people who laugh at you Knowing where you’d like to be is…