The car line at Starbuck snakes around the building and spills into the streets…
… A multi-colored serpent formed and fed by unhappy, under-caffeinated humans.
The faded green Toyota at the end tries to back up into the street.
Too late, he realizes he’s trapped by oncoming traffic.
He’ll wait in this line, hemmed in on all sides by the serpent’s mindless need for motivation and a muffin.
Always a muffin.
Inside Starbucks, every table is empty except for one.
At this table, a wealthy business man sits.
He’s wearing a bulky headset… apparently to make sure he gets full stereo sound on his favorite podcast.
He’s also wearing a vest. That’s how I know he’s wealthy… his wardrobe in impeccable.
More people pour in the front door.
They’ve disembarked from the belly of the serpent… for them, braving this short walk to the front door means more coffee, faster.
A Greek man walks up to a newly formed group to my right.
He says, “I’m sorry I’m an hour later.”
An hour late!!
The group shrugs it off. Smiling. Laughing. All is well.
Perhaps this is his normal way?
More people come through the front door.
They just keep coming.
Are any of these people your Buyers?
Because they’re not going to stop coming.
What would happen if you knew exactly who they were and how they want to be sold to?
Certainly selling would get easier…
… it would almost have to…
If you’d like to know who your Ideal Buyer is and how to speak directly to their coffee-loving minds, we can sort that out in about 15 minutes by Skype. It’s a free consultation. There’s no obligation. Click here to reserve your spot.
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