Copywriting in a Post-COVID World

According to the mathematical models, the C***D-19 epidemic was supposed to hit its peak of new cases in NYC on April 14th. 

But according to the detailed reporting data I’ve been following, the peak was actually April 10th.

Only history will tell what the real numbers are.

But my point is this: You can’t pick tops or bottoms. 

Not in the stock market. 

Not in any market.

That includes yours.

Whatever you’re selling, there’s a best time to pitch it and a worst time.

The problem is you can’t tell the difference until after the moment has passed.

There’s only one solution: Sell your product consistently through it all.

And in the post-COVID world, you have to steer clear of hype.

Here’s why:

There’s only two things you need to be successful at copywriting.

1- Have a good idea.

2- Express your idea well.

If you can do both of those things AND you’re selling something people want, you’ll be fine. 

If you don’t have those two things, no amount of “power words’ will save the day.

How do you know if you have a good idea that’s well expressed?

It depends on who your buyer is.

They say beauty is in the eye of the beholder and that idea couldn’t be any more true than in sales.

Know your buyer deeply and it’ll be easier to sell to them.

If you’re curious to know the right buyer type for your business, take the quiz here: