My husband is sorting stacks of old music cds in preparation for our move.
The conversation goes like this:
“Keep it? Toss it? Hey honey, do you remember this one?”
(You probably know the way.)
And that got me to wondering, “What would each of the 9 Buyers do with their cds?”
So here’s the answer…
When faced with a daunting stack of old music cds, here’s what each of the buyers would do:
- The Respect Me Buyer would ask: “Am I going to have to rebuy this on mp3? Maybe I should transfer it to my hard drive before I get rid of it?”
- The Love Me Buyer would say: “You don’t understand. This cd has special memories for me.”
- The Celebrate Me Buyer would say: “Wow! Look how many cds I gave away today!”
- The Support Me Buyer would say: “I’m not sure. What if I regret getting rid of this one?”
- The Teach Me Buyer would ask: “Does it make more sense for me to repurchase this as digital media?”
- The Reassure Me Buyer would ask: “Can I really afford to throw away all the money I’ve invested in these cds?”
- The Entertain Me Buyer would ask: “Can I buy more music whenever I want?”
- The Empower Me Buyer says: “Okay, I’m keeping these 3 and tossing the rest. It is decided.”
- The Invite Me Buyer thinks: “I wonder who could benefit from these cds. Maybe I could give them to a community center?”
Cool, right?
And that’s just for a simple task like sorting cds.
What if your product or service costs more than a few bucks, or requires a major time commitment? What would your buyer’s thought process be like then?
Don’t go into your next sales conversation without knowing what’s going on inside your customer’s head. The stakes are too high for that.
If you’d like to know who your ideal buyer is (and how he makes major buying decisions), we can sort that out in about 15 minutes by Skype. It’s a free consultation. There’s no obligation. Click here to reserve your spot.
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