It’s early here. My babies are on the school bus… girls… ages 8, 12, and 14. I’ve got a homemade mocha by my side. “Vat” size. And I hear the…
Category: <span>Direct Response Copywriting</span>
I’m writing a letter for my cooking client today. This means I’m up to my eyeballs in the inner workings of pressure cooking. So far, I’ve learned that farm-fresh eggs peel…
tl;dr: The pizza was weird. The theme is Focus. I recommend the S’mores. My brain plays tricks on me. I hear (or read) things, then I forget about them. And…
After I sent yesterday’s email about my $2M sales letter, people started flooding my inbox with congratulations messages. It feels awesome. Thank you! And as I was replying to one person…
Late breaking news!! I just heard back from my client, and the numbers are in: My copy produced $2 million in sales in 1 week!! Here’s the back story: A week…
So I got back super late last night from my whirlwind tour of my prospect’s financial advisor offices. And can I just say, the visit totally took my breath away. Their…