Who is the “Empower Me” buyer? How business owners can answer the “Empower Me” buyer’s questions Creating exciting offers for detail-oriented buyers Uncovering the emotional side of the “Empower Me”…
Author: <span>Melanie Warren</span>
The value coaches can offer by just being themselves How to spot imposter syndrome and what you should do next It’s not about knowing everything… it’s all about leveraging. This…
Today is the day after Thanksgiving. My daughter asked me to go Black Friday shopping. I was a heck no. But then I thought, “Maybe I should leave the house?” …
When I started my business as a copywriter, I worked a lot of late nights. I fed the kids a home-cooked meal promptly at 6pm, read them stories, and tucked…
I just got back from Copy Chief Live, which is my biggest networking event of the year. I’m exhausted and happy at the same time. My muscles feel like mush.…
How many times have we been told, “Don’t try to be something you’re not?” So what’s the deal with alter egos? Alter egos are a way to bring the parts…