To get your customers into the habit of buying from you, you need to lay a solid foundation. This foundation is based on a deep understanding of human nature. You…
Category: <span>Business & Money</span>
I started a Progress Journal in the Copy Chief forum. Finally. It’s been a long time coming. There’s no mysterious force behind it, except to share the adventures of this woman’s…
I’m sitting in a coffee shop. I hear indie jazz music overhead. My hot rooibus tea is cooling near my right hand (because I insist on drinking hot tea year-round). And…
Is marketing bias creeping into your copy… and dragging down sales? A funny thing happens when marketers, writers and biz owners sit down in front of a blank screen: we speak from…
Productivity is a favorite topic of mine. If I have a reputation for anything, it’s this… I get stuff done. As you may know, I have 5 children (3 teens, a…