I’m reading this fascinating book on FBI hostage negotiations by Chris Voss. It’s called: Never Split the Difference: Negotiating As If Your Life Depended On It I pre-ordered it 2 weeks…
Category: <span>Direct Response Copywriting</span>
My friend Kelly has decided to take up roller derby. And, I don’t think she’s joking. It feels real. She’s married, with kids, and in her mid forties. If she…
Something important: I write an Encouragement Thread for copywriting freelancers in a private forum, because I enjoy it and because I believe the most important tool a writer has is…
I was on a consulting call yesterday with a super sharp marketer. He’s funny, too. I dig that in a person. We were chatting about the new product he’s launching…
If you peek under my bed right now, you will see: A dusty box of Magic the Gathering cards… because I like the game, I’m terrible at it, and I only…
Today’s big drama: Prom is coming up! My son wants to ask the shy girl. And he doesn’t want to screw it up. So we’re at the store buying Milky Way…