For me, it’s the giant wooshing sound I hear when my writing starts to flow… … that’s the moment when I enter my customer’s world. We have lift-off… rapport. I…
Category: <span>Direct Response Copywriting</span>
Her name was Katie B… and she was my writing teacher for the day. She was an imposing woman: 6 feet tall. Unruly, curly brown hair that flopped over her…
I’m sitting in a Barnes & Noble coffee shop. It’s raining, so even though it’s mid-day, it could be any drippy, dreamy moment in time. I see a woman furiously…
That’s what I tell my 7yo India when she comes into the living room all downtrodden and glum-faced. She’s brilliant at it. You should see her: droopy shoulders, purple circles…
What makes one Writing Voice different from the other? What… exactly… is the difference between a poet’s voice and a blogger’s voice? Can you create that tone on demand? The…
… but first let me set the stage for you. It’s spring in New England. That means icy cold rain pours down on even icier snow drifts from last week’s…