The biggest question people have when they start an online community is: “What should my community be about?” This is an important question because it determines the direction you go…
Category: <span>Connect to Your Ideal Clients</span>
Is your sales message built to reach your ideal customers no matter what mood they’re in? If you’ve never thought about this before, you run the risk of catching them…
I just got back from Copy Chief Live, which is my biggest networking event of the year. I’m exhausted and happy at the same time. My muscles feel like mush.…
Right now, I’m going through my business and… *switches to grand, important voice* … clarifying my offer. Which is fancy for, “I have too many things I want to sell…
Penzeys sells spices through the mail. They are the largest independent spice retailer in the United States. But you’d never know it to look at their folksy, charming marketing. And…
Late breaking news!! I just heard back from my client, and the numbers are in: My copy produced $2 million in sales in 1 week!! Here’s the back story: A week…