Is this the right offer for your Buyer?

I was on a consulting call yesterday with a super sharp marketer.

He’s funny, too.

I dig that in a person.

We were chatting about the new product he’s launching with a friend (another amazing marketer, who I absolutely adore).

And the thought that kept running through my head was:

And that’s not my usual way.

Usually, I’m all about “painting the dream” and showing the success you’ll have with this new amazing product.

So it seemed particularly important to stay with this idea of making sure the offer was “right”.

And when I crawled under that feeling of “is this right”, I felt a little worried.

Because by worrying about being right, I might be secretly fussing about how I could get this offer “wrong”.

And wrong is annoying. I hate being wrong.

But the truth is this: What I was actually doing was noticing that this product is perfect for a Respect Me buyer.

This person wants logic.

He wants to know how this product will improve his life.

And he does NOT want to be played for a fool.

This person might seem to be all about the facts, but actually: he’s driven by emotional reasons to buy just like the other 8 buyer types.

To get this person to buy, you’re going to have to pull the curtain back and show him how he’s been snookered in the past, and how your product will help him solve that problem… for once and for all.

And you better make good on your promise, because otherwise, he’s going to hate you.

So.

Make a great product… Sell it straight up.

That’s how he likes it: shaken, not stirred.

Question: Are you selling to the right buyer? Are you approaching him the right way?

It matters. It really does.

If you’d like to know who your ideal buyer is, we can sort that out in about 15 minutes by Skype. It’s a free consultation. There’s no obligation. Click here to reserve your spot.