If you peek under my bed right now, you will see:
- A dusty box of Magic the Gathering cards… because I like the game, I’m terrible at it, and I only play when my kids come home from college,
- A crumpled roll of Spiderman Christmas wrapping paper… because my son has long since outgrown Spidey wrapping paper and I’m too cheap to throw it away, and
- An empty soft-side guitar case… because of that time I decided to take up playing the guitar… and I discovered that making all that racket isn’t for me… I like the quiet.
Does any of this matter?
Only if you want to sell me something.
Let’s pretend to be a mid-suburbia archaeologist.
What can you learn about this buyer?
- She’s willing to try new things and be terrible at them… until she eventually gets good.
- She’s wants to remain connected to her kids.
- She’s a penny pincher.
- She likes whimsical things.
- She prefers a soft melody over a clanging sound.
- She holds onto things and cherishes the memories.
So, now I’m wondering: How many emails could you write to your ideal buyer if you knew these things about her?
How quickly and easily could you explain exactly why she should buy from you rather than anyone else?
I’ll just tell you: Fast. Lightning fast.
Because if you know your person, then the selling is easy.
If you’d like to know who your ideal buyer is (and what she hides under her bed), we can sort that out in about 15 minutes by Skype. It’s a free consultation. There’s no obligation. Click here to reserve your spot.
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