Is your sales message built to reach your ideal customers no matter what mood they’re in?
If you’ve never thought about this before, you run the risk of catching them ⅓ of the time… in their best-case-scenario days.
What about the other ⅔ ‘s of the time?
They’re still your ideal clients, just in a different “head space”.
How do you capture them no matter what mood they’re in?
The 9 Buyer System
Most people have an emotional “home base”. They spend most of their time asking themselves a number of questions about life. But when they get stressed out, or feel strong emotions, they may behave like a different person for a little while, because they are looking at life from a new perspective. To understand how to gear your sales message to a specific buyer type, you must first understand who the 9 different buyer types are…
The 9 Buyer Types
Let’s dive in into the profile and characteristics of the 9 different buyer types, starting with…
The “Respect Me” Buyer
Considers himself to be a person with high principles.
Likes: things to be logical and orderly
Dislikes: to be proven wrong or to look foolish
Secret question: “Is this right for me?”
To understand more about the “Respect Me” buyer:
Learn to Draw with Jane Davenport… She’s Got You!
The “Love Me” Buyer
Considers herself to be a warm, loving and helpful person.
Likes: to love and be loved, and to be appreciated for what she does.
Dislikes: being unloved
Secret question: “Do you appreciate me?”
To understand more about the “Love Me” buyer:
How Penzeys Spices Created a Community of “Love Me” Buyers
The “Celebrate Me” Buyer
Considers himself to be self-confident, competitive, attractive, and a winner.
Likes: being noticed and admired for doing things well
Dislikes: being rejected
Secret question: “Will others see me as a success?”
The “Support Me” Buyer
Considers herself to be thoughtful, sincere, sensitive, and emotionally intense.
Likes: to understand herself and to be understood by others
Dislikes: not being “good enough”
Secret question: “Do I belong here?”
The “Teach Me” Buyer
Considers himself to be very perceptive who sees things more clearly than others
Likes: to understand what’s going on around him
Dislikes: being overwhelmed
Secret question: “Do I understand everything correctly?”
The “Reassure Me” Buyer
Considers herself to be strong-minded, friendly and cautious.
Likes: the sense of belonging and feeling safe
Dislikes: being abandoned
Secret question: “Is this safe for me?”
The “Entertain Me” Buyer
Considers himself to be friendly, fun-loving, and able to do well at whatever he chooses to do.
Likes: to be happy and excited while discovering and doing new things
Dislikes: being deprived
Secret question: “Is this going to be fun (without any unpleasant surprises)?”
The “Empower Me” Buyer
Considers herself to be different, independent, decisive, and respected.
Likes: to be in control
Dislikes: being under someone else’s authority
Secret question: “Am I in control of what happens next?”
To understand more about the “Empower Me” buyer:
How Traditional Cooking School Empowers Their Buyers
The “Invite Me” Buyer
Considers himself to be friendly and easy-going.
Likes: to keep things peaceful
Dislikes: being separated or alone
Secret question: “Am I welcome here (along with my whole life and all my people)?”
Stay Tuned…
I’ll be adding more articles to my blog about how you can better understand the 9 different Buyer Types. In the meantime, here are a few more resources for you.
Learn how to Leverage Your Buyer’s “Type” to Make More Sales
A fun personality quiz to help you trigger the right buying behaviors of your customers: take the quiz here!
How to triple your sales by answering your buyer’s 9 hidden questions: download your FREE eBook here!
